Currently at Instagram, Meta · Previously Grab, NAVER, SK Planet
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Envisioned Instagram as a gateway to the metaverse for teens — designing playful expressions, avatar pets, and immersive spaces that spark connection and self-exploration.
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Transformed Instagram's Creator Marketplace from a passive search directory into an intelligent matchmaker using ML — driving ad conversions and onboarding major advertisers like TEMU, SHEIN, and Amazon.
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Led product design for parcel and courier delivery experiences serving users across 8 countries in Southeast Asia. Improved customer and driver flows in one of the most complex mobile and web ecosystems at Grab.
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Head of Design for Indonesia's leading reward app. Led full rebrand, gamification strategy, and design team development.
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Led end-to-end UX design for a travel journal and sharing service. Created interactive prototypes and delivered production-quality design.
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I'm MinJee — a product designer with 15+ years of experience building digital products used by millions. I've designed all-in-one group communication app, BAND at NAVER, led the rebrand of Indonesia's top reward app, shaped parcel delivery experience at Grab, and now design creator and metaverse experiences for Instagram at Meta.
From Seoul to Jakarta to Singapore to the Bay Area — I'm a designer shaped by working across cultures, attuned to nuance, and energized by ambiguity and complexity at scale.